Hello there fellow readers! Hope everything is going well for you. Today I am going to talk a bit about growing as a blogger.
This isn’t going to be specifically about book blogging, but a blog in general. I’ll talk a bit about what “growing” a blog might mean to you.
This post isn’t going to unlock any secrets of the universe for you, and you’ve likely heard at least some of it before, but sometimes a reminder is always nice.
Growing your blog can mean a few different things for you.
First off, you might not care how big your blog is, or how many people read it. You could just be using it as a journal or diary to get your thoughts written down.
If that is the case, then I commend your commitment. Sometimes all you need is to get your thoughts down and out of your head. I know that has been helpful for me in the past, and if that is your goal with your blog, I hope it helps you too.
In terms of actually growing your blog’s reach and impact, I find there is generally two different paths to take.
1. You want the blog to grow, but remain small.
2. You want the blog to grow, and keep growing.
You might just want your blog to grow bigger, but you’re not really looking to have anything that makes money or reach thousands of people.
You probably enjoy blogging because you get to talk about your passion, whether its travel, books, make-up, or dozens of other things people have blogs about.
That’s the way I look at my blog…it’s something I enjoy doing and it’s something that lets me pursue the things I am interested in…books, writing and reading. Without my blog I would probably be reading and writing a whole lot less than I am now.
Because of my blog, I get to keep my writing skills fresh and explore different books and creative ideas.
With this type of blogging, you probably won’t be making a lot of money, if any…but that’s not what you care about. Sure, there might be some opportunities to make money, whether it’s doing a brand deal or through advertisements, but you’re not doing it to put food on the table.
The biggest reason you’d want to grow your blog in this case is just for fun. You want to explore other people’s content, read what they wrote, and engage with people.
You want to talk about the things you are interested in with other people who are interested in them. It makes sense, and so growing your blog helps you reach more people.
On the other side of that coin, there is the desire to grow your blog to make money and become well-known.
You’re probably a lot more limited in what topics you cover. Book blogging, for example, probably won’t be paying your bills, but you might be able to mix book blogging in with other passions you have too.
I personally don’t know of any bloggers that make enough money that all they need to do is blog, but my circle is fairly limited.
There is an opportunity to make good money through blogging though. Working with certain brands of companies can pay off very well if you are able to review some of their products, restaurants are always looking for positive reviews of their establishments, and I know video game reviews are fairly popular too.
In this case, you are probably a little less interested in establishing relationships and talking to people about your topic, but you don’t want to exclude that entirely. It is important to engage with audiences and people in the same field as you, but you’re more focused on the opportunities you can take advantage of.
The main goal is the numbers. You want to see the money you’re making, and you want the numbers to grow.
There is no right or wrong answer of how you want to grow your blog. There’s no scientific method on how to make your blog grow faster than others.
Next week I will go over some of the tools you can utilize when it comes to growing your blog.
They’re easy to use and access, and you probably already have experience with them in your regular routine.