Giveaways are a great way to grow your audience, and are relatively simple to host. They don’t require a lot of work and planning, but it is important to know what is needed before starting one.
If you want some additional information on giveaways, check out a few of my other posts.
If you enjoy this type of content, make sure to follow me on social media for more.
Follow these simple steps if you are planning on hosting a giveaway for your platform.
WHAT PRIZES TO GIVE AWAY
The first thing you need to figure out is what prize people will be competing for. You wan’t to make sure it is worth the effort people will put in to the giveaway.
- Value of the prize
- Benefits of using your own product versus an external product
- Prize description in the contest form: make sure users know exactly what they are entering to win
WHERE TO PROMOTE THE GIVEAWAY
You could have the absolute best giveaway planned, but if you don’t promote it, nobody will enter. You need to plan what platforms you will promote the giveaway on.
BUT, don’t over extend yourself. It might be smart to limit the giveaway to a few platforms instead of all of them.
Without the proper promotions, all your well laid plans can go to waste.
WHAT WORDING TO USE
You want to use short but effective wording. Be as simple as possible, but give plenty of detail so that everyone understands what the giveaway is and will involve.
Avoid using slang or casual terms if your company language usually doesn’t. This can be distracting and take away from the point of the giveaway: to raise positive brand awareness about your company.
Giveaway social media posts should include the following information:
- What the prize is
- How to enter
- When the giveaway ends
- How the winner is contacted
- Giveaway hashtags, if they are a component of entering the giveaway
- Link to legalese, if applicable
HOW TO REACH OR CHOOSE THE WINNER
One of the benefits of having entrants follow your social media account is you can DM them to let them know they are the winner.
If you’re using Woobox or a similar software to run the giveaway, it’s easy to randomly pick a winner, then use their entered email address to tell them how to claim their prize.
Before sending a gift card or other prize in the mail or via email, make sure to contact the winner first so they know to expect the prize. That way, they can let you know if they didn’t receive it. If you have their permission, you can also tag them as the winner to refresh interest and let everyone know that the giveaway is over.
Each giveaway is different than any other before it, but for the most part, they follow the same simple steps.
Make sure you understand your audience and your content before hosting a giveaway.