I mentioned in my previous post why social media platforms are essential in marketing your brand/business.
Social media is deeply engrained in our society, and it isn’t going anywhere any time soon.
But what social media platforms do you need to focus on to reach the most people and see the most growth?
There is no right answer to that question. There are the obvious platforms to pursue: Facebook, Instagram, YouTube and Twitter, but then there are the less common ones: TikTok, Snapchat, Tumblr, and plenty of others.
Obviously the more users a platform has, the more likely your brand can grow on that platform, so let’s discuss what platforms might be right for you.
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The Big 4: Facebook, Twitter, Instagram, YouTube
These are the most common platforms. They have millions of users each month, and you can find almost any niche you could think of.
There are endless opportunities to engage with people and create content that can reach your audiences.
There is no magic formula to these platforms, but there are best practices that are ever evolving, so it is important to stay on top of them.
If you are serious about growing your brand or business, you should look in to getting at least a few of these social media channels. Your specific brand might change which options to pursue, but for the most part, all four of these options are strong contenders for all brands to focus on to grow and tell their story.
Small But Significant: TikTok, Snapchat, Tumblr, Pinterest
None of these platforms are new, and none of them are without a good number of monthly users.
What limits these platforms is that their demographics are a lot smaller than the big four. Apps like Snapchat and TikTok tend to have a younger audience, which might not be what your brand wants to focus on.
If your audiences overlap with these apps, then you might want to consider how to best reach them, and how to get your messages across to those audiences. Each brand is going to have different ideas and different strategies that work.
The Online Communities: Reddit, Imgur, DeviantArt, Twitch
Finally, we have the online communities. These generally revolve around a certain idea of type of post.
DeviantArt is a great place for aspiring artists and art lovers to go to, to share their artwork and love for different fanbases.
Platforms like Twitch, Reddit, and Imgur have broad audiences, but people on these platforms have a tendency to focus on a niche, for a handful of niches, and their content focuses on that.
The rules to social media are always changing. Nobody can give you an answer and know how to solve every possible social media question you might have.
What works for one person on social media might be disastrous for another. Some might utilize YouTube and be able to grow their brand off of that, where another might have a brand that doesn’t work well with video, so they pursue something else.
What’s most important is that you try and you learn. Track the success and failures of what you try and do better in the future.