Why Social Media is Essential For Marketing Your Brand

Whether you like it or not, social media is here to stay. It has become so ingrained in our every day lives, that it would take a big downfall for a lot of platforms to disappear completely.

Social media is not just for personal use. Social media has become an essential for any business in today’s market if they want to succeed.

But why? What does social media give you the ability to do that other traditional methods don’t?

Before we explore why social media is essential to market your company and your brand, make sure to follow me on my social media so you can stay up to date.

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Improved Brand Awareness

Social media is one of the cheapest and most stress-free digital marketing opportunities that can be used to get your brand in front of people. With just a few hours spent on social media each week, you’ll be able to increase user experience and brand visibility.

Cost Effective

All social media channels are free to use. They have no cost at sign up and you could launch a successful platform without ever spending a dime. When you do want to put a little money into paid advertising on social media, you can set the amount of money you want to spend, so you can find out the most cost effective amount of money based on returns.


Engage with Customers

Customers love to give their feedback, and social media gives them another platform to do that. It also gives you a chance to tell your story, and interact with customers how you want to. The more you talk to them, the more chance you have to convert them to your brand and your products.

Healthier Customer Satisfaction

Customers appreciate receiving feedback about their grievances. We all feel appreciated and looked after when a brand or business’ social media accounts respond to one of our comments or reviews. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light. A customer’s satisfaction goes hand in hand with your brand identity. It is essential to introducing your organization and your products.


Improved Brand Loyalty

A customer’s satisfaction goes hand in hand with your brand identity. It is essential to introducing your organization and your products in a positive light and keeping it there in the eye’s of your customers.

One of the main goals of social media platforms is to develop a loyal customer base. It is essential to engage with your customers, but it also allows you to run promotional campaigns.

Increase Traffic

Simply put, social media can help increase your website traffic. Sharing content on social media opens the door for people to click through your website. The more you share on social media, the more inbound traffic you will generate while making customers convert to your brand or products.


Increase SEO

By regularly posting on your social media pages, and updating that marketing strategy, you can increase traffic and SEO, as well as improving brand loyalty. The quicker you get started, the faster you will see growth over your competitors.

My Future Content

Hello past, present, and future word forgers, if you didn’t know by now, I am in the process of re-branding my blog and social media channels.

If you want a bit of an update on why that is, you can read my Updates to ‘On My Bookshelf post that I wrote last week.

I don’t want to give too specific of reasons, but basically I dislike the way my content is being viewed/not viewed and it has become a bit boring and uninspiring lately.

If you like this post, and think you’ll like any of my future content, please make sure to follow me on social media!
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So… What can you expect from me in the near future?

The goal is to have a newly designed blog and social media channels in the next few weeks. It will continue to have some bookish content, but it will also have some content that focuses on marketing tactics and the marketing world (both broad ideas and some specific ones too).

It is much more interesting to me than the bookish world’s current posting styles. I don’t read enough to post about the dozens of different books that I read because I don’t read that many books.

I read enough to post reviews and the odd extra post, but that’s about it.

Instead, I hope to help people grow their blogs by talking about different marketing ideas, practices, and strategies.

Plenty of other bloggers come up with “new” and “unique” posts that are supposed to help people grow their platforms, but they are really just the same message said over and over.

There is such little difference that I would bet a lot of money on what a blogger will talk about in a post like that and I would probably win.


I can’t say my content will be 100 per cent unique. I’m sure I will have my own repetitive content just like any other blogger, but I hope to come up with some actual helpful content that it will help people.


If you have any post ideas about books, marketing, or something in between, please feel free to share to share. I have some ideas in mind already, but I want to know what content you would like to see!