It can be tough coming up with new content to promote on social media. With so many seemingly great ideas out there, it can be tough to think of new ideas.
Thousands upon thousands of posts go live on social media each day, some from family and friends, some from businesses trying their best to grab your attention.
Here are a few ideas you can use to start creating more content on social media and promoting your brand.
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Call to Action Buttons
Donations, followers, comments, stories. There are plenty of things you can ask people who see your content for.
Usually, a call to action button asks people to learn more information, or browse your products, but it is possible to make a button that can do just about anything.
Giving followers an opportunity and an easier way to explore your content instead of making them go searching for your website.
There are plenty of amazing examples of Call to Action Buttons, and some tips on how to write a good one, that you can find here.
Different Content for Different Channels
Each platform has its preference of content.
Just because something works on one platform it doesn’t mean it would work on another.
It’s important to know what each platform prefers and what works on those platforms. Instagram might be good for short videos, where Facebook prefers longer.
Do your research and make sure you know what content you need.
It doesn’t always need to be a brand new idea, but maybe think about changing how the message is given to audiences.
Use Appropriate Hashtags
There is a hashtag for everything. No matter what your content, there are trending hashtags that are used commonly by people in the industry.
Research your industry and find those hashtags to find out what people are using. This will put your content in front of others who are interested in the genre.
Usually there are more than one hashtags that are popular in the industry, so do your due diligence to make sure you can find the most effective ones.
Fill Out the Profile Information
This may seem like a simple idea, but filling out your profile information will give people a way to contact you, and better understand what to expect from you.
Even filling out basic information like the ‘About’ page and contact information will mean people will need to do that much less work to find your content.
Add a branded hashtag
Like I mentioned before, hashtags are a way to find people who are interested in a certain type of content.
The same can work for your profile. On most social media platforms, you can add a hashtag to your profile so that your profile pops up when someone searches that hashtag.
It’s no guarantee to be seen, but it gives you a better opportunity to be seen by people in the same field as yourself.