5 Tips for Promoting Your Content on Social Media

It can be tough coming up with new content to promote on social media. With so many seemingly great ideas out there, it can be tough to think of new ideas.

Thousands upon thousands of posts go live on social media each day, some from family and friends, some from businesses trying their best to grab your attention.

Here are a few ideas you can use to start creating more content on social media and promoting your brand.

If you like this content, make sure to follow me on social media for more ways you can grow your brand!

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Call to Action Buttons

Donations, followers, comments, stories. There are plenty of things you can ask people who see your content for.

Usually, a call to action button asks people to learn more information, or browse your products, but it is possible to make a button that can do just about anything.

Giving followers an opportunity and an easier way to explore your content instead of making them go searching for your website.

There are plenty of amazing examples of Call to Action Buttons, and some tips on how to write a good one, that you can find here.


Different Content for Different Channels

Each platform has its preference of content.

Just because something works on one platform it doesn’t mean it would work on another.

It’s important to know what each platform prefers and what works on those platforms. Instagram might be good for short videos, where Facebook prefers longer.

Do your research and make sure you know what content you need.

It doesn’t always need to be a brand new idea, but maybe think about changing how the message is given to audiences.


Use Appropriate Hashtags

There is a hashtag for everything. No matter what your content, there are trending hashtags that are used commonly by people in the industry.

Research your industry and find those hashtags to find out what people are using. This will put your content in front of others who are interested in the genre.

Usually there are more than one hashtags that are popular in the industry, so do your due diligence to make sure you can find the most effective ones.


Fill Out the Profile Information

This may seem like a simple idea, but filling out your profile information will give people a way to contact you, and better understand what to expect from you.

Even filling out basic information like the ‘About’ page and contact information will mean people will need to do that much less work to find your content.


Add a branded hashtag

Like I mentioned before, hashtags are a way to find people who are interested in a certain type of content.

The same can work for your profile. On most social media platforms, you can add a hashtag to your profile so that your profile pops up when someone searches that hashtag.

It’s no guarantee to be seen, but it gives you a better opportunity to be seen by people in the same field as yourself.


Quote of the Day: Mysteries

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“The important thing is not to stop questioning. Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery each day.
― Albert Einstein

“Margo always loved mysteries. And in everything that came afterward, I could never stop thinking that maybe she loved mysteries so much that she became one.” 
― John Green, Paper Towns

“The possession of knowledge does not kill the sense of wonder and mystery. There is always more mystery.” 
― Anais Nin


“Stars, too, were time travelers. How many of those ancient points of light were the last echoes of suns now dead? How many had been born but their light not yet come this far? If all the suns but ours collapsed tonight, how many lifetimes would it take us to realize we were alone? I had always known the sky was full of mysteries—but not until now had I realized how full of them the earth was.” 
― Ransom Riggs, Miss Peregrine’s Home for Peculiar Children

“Nothing whets the intelligence more than a passionate suspicion, nothing develops all the faculties of an immature mind more than a trail running away into the dark.” 
― Stefan Zweig, The Burning Secret and other stories

“The sweetest smiles hold the darkest secrets…” 
― Sara Shepard, Flawless


“Once there were brook trout in the streams in the mountains. You could see them standing in the amber current where the white edges of their fins wimpled softly in the flow. They smelled of moss in your hand. Polished and muscular and torsional. On their backs were vermiculate patterns that were maps of the world in its becoming. Maps and mazes. Of a thing which could not be put back. Not be made right again. In the deep glens where they lived all things were older than man and they hummed of mystery.” 
― Cormac McCarthy, The Road

“No, I would not want to live in a world without dragons, as I would not want to live in a world without magic, for that is a world without mystery, and that is a world without faith.” 
― R.A. Salvatore, Streams of Silver

“Well, good-bye for now,” he said, rolling his neck as if we hadn’t been talking about anything important at all. He bowed at the waist, those wings vanishing entirely, and had begun to fade into the nearest shadow when he went rigid.
His eyes locked on mine wide and wild, and his nostrils flared. Shock—pure shock flashed across his features at whatever he saw on my face, and he stumbled back a step. Actually stumbled. 
“What is—” I began.
He disappeared—simply disappeared, not a shadow in sight—into the crisp air.” 
― Sarah J. Maas, A Court of Thorns and Roses


“In my experience, boys are predictable. As soon as they think of something, they do it. Girls are smarter—they plan ahead. They think about not getting caught.” 
― Eoin Colfer, Half-Moon Investigations

“Every solution to every problem is simple. It’s the distance between the two where the mystery lies.” 
― Derek Landy, Skulduggery Pleasant

“Love is an endless mystery, because there is no reasonable cause that could explain it.” 
― Rabindranath Tagore


Sunshine Blogger Award #2

Hello word smiths, welcome to my second round of the Sunshine Blogger Award.

If you want to read my first round, you can find it here.

I was tagged by the always wonderful Kat over at Kbookreviews. She is a fantastic blogger, person, and friend, so I really recommend going to her blog and giving her some love.

What is the Sunshine Blogger Award?

The Sunshine Blogger Award is given to those who are creative, positive and inspiring while spreading sunshine to the blogging community.

How does it work?

  • Thank the blogger(s) who nominated you in a blog post and link back to their blog.
  • Answer the 11 questions sent by the person who nominated you.
  • Nominate 11 new blogs to receive the award and write them 11 new questions.
  • List the rules and display the Sunshine Blogger Award logo in your post and/or on your blog.

Kat’s Questions:

What is your favourite bookish trope?

I don’t know if this exactly a trope, and if it is I don’t know the proper naming of it, but I really like an underdog rebel story. Something about them fighting against all odds always brings me a rush when I read it.

What is your favourite song / album / playlist right now?

Honestly I don’t really have any favourite songs at the moment. I am not a big music listener, but I would say Zach Brown Band is my favourite band right now. They have a lot of good country songs.


What has been your favourite read of 2020 so far?

I think my favorite read so far this year would be Priory of the Orange Tree. It didn’t start off in my best books, but it ended up being a really fun read and still one of my favourite reads of all time.

If you could live for a day in the world of any book what book would you choose?

I think I would pick the world of Tower of God. It’s technically a manhwa, but it has such an interesting world and the idea is that you advance in the tower to pursue a dream you have.


What are your feelings on loaning books to friends and family?

I don’t have a real problem with it. I’ve done it a few times and had them returned no issue. Most of my friends don’t read or ask me for books, so I Dom’t really have to worry about it happening to me.

How do you feel about writing in books, or purposefully breaking book spines, or dog-earring pages?

Dog earring pages is taboo. If people do it, then I don’t want to be friends with them. I’m kidding but I will never do it myself. Writing in text books is fine, for academic purposes, but I would never do it for my books. I don’t disagree with breaking book spines, because I do it quite often, but mine isn’t often on purpose. This is the only one of the three I would allow though.


Which do you find easier to write, a book review for a five star rated book or one for a one star rated book?

A lot of people would say writing a review for books they like is a lot harder, but I find. low ratings to be harder. When I don’t like a book, all I can usually say is that I didn’t like this, I didn’t like that. When I like a book, there are plenty of things I can talk about.

What is the post you are most proud of on your blog? Share a link to it.

With my new content coming out, I don’t really know what I am most proud of right now.


If someone was starring in the film of your life, who would you cast as you?

It would probably be some random no-name actor that has only been in off-hollywoods movies. I don ‘t think I look anything like a lot of mainstream actors, and if they are trying to capture my essence, it would make a lot more sense to cast someone more unknown.

Novelty socks or novelty t-shirts?

Shirts. Easy to answer. I don’t really have a fascination for fancy socks. All of my socks are all white or all black.


I am going to be very very lazy and reuse Kat’s questions for those I tag,

I Tag: No obligation to answer the questions, but I look forward to your answers if you do!

Tips on How to Host a Giveaway

Giveaways are a great way to grow your audience, and are relatively simple to host. They don’t require a lot of work and planning, but it is important to know what is needed before starting one.

If you want some additional information on giveaways, check out a few of my other posts.

Are Promotional Giveaways Getting “Boring”???
Pros and Cons of Hosting a Giveaway

If you enjoy this type of content, make sure to follow me on social media for more.

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Follow these simple steps if you are planning on hosting a giveaway for your platform.

WHAT PRIZES TO GIVE AWAY

The first thing you need to figure out is what prize people will be competing for. You wan’t to make sure it is worth the effort people will put in to the giveaway.

Consider:

  • Value of the prize
  • Benefits of using your own product versus an external product
  • Prize description in the contest form: make sure users know exactly what they are entering to win

WHERE TO PROMOTE THE GIVEAWAY

You could have the absolute best giveaway planned, but if you don’t promote it, nobody will enter. You need to plan what platforms you will promote the giveaway on.

BUT, don’t over extend yourself. It might be smart to limit the giveaway to a few platforms instead of all of them.

Without the proper promotions, all your well laid plans can go to waste.


WHAT WORDING TO USE

You want to use short but effective wording. Be as simple as possible, but give plenty of detail so that everyone understands what the giveaway is and will involve.

Avoid using slang or casual terms if your company language usually doesn’t. This can be distracting and take away from the point of the giveaway: to raise positive brand awareness about your company.

Giveaway social media posts should include the following information:

  • What the prize is
  • How to enter
  • When the giveaway ends
  • How the winner is contacted
  • Giveaway hashtags, if they are a component of entering the giveaway
  • Link to legalese, if applicable

HOW TO REACH OR CHOOSE THE WINNER

One of the benefits of having entrants follow your social media account is you can DM them to let them know they are the winner.

If you’re using Woobox or a similar software to run the giveaway, it’s easy to randomly pick a winner, then use their entered email address to tell them how to claim their prize.

Before sending a gift card or other prize in the mail or via email, make sure to contact the winner first so they know to expect the prize. That way, they can let you know if they didn’t receive it. If you have their permission, you can also tag them as the winner to refresh interest and let everyone know that the giveaway is over.


Each giveaway is different than any other before it, but for the most part, they follow the same simple steps.

Make sure you understand your audience and your content before hosting a giveaway.

Book Review: Oathbringer by Brandon Sanderson

With Rhythm of War coming out in a few months, I have been reviewing the entire Stormlight Archives series.

The Way of Kings
Words of Radiance

If you enjoy this content, make sure to follow me on social media to stay updated with my newest posts.

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Title: Oathbringer
Rating: ★★★★☆
Author: Brandon Sanderson
Genre: High Fantasy
Page Count: 1,248

In Oathbringer, the third volume of the New York Timesbestselling Stormlight Archive, humanity faces a new Desolation with the return of the Voidbringers, a foe with numbers as great as their thirst for vengeance.

Dalinar Kholin’s Alethi armies won a fleeting victory at a terrible cost: The enemy Parshendi summoned the violent Everstorm, which now sweeps the world with destruction, and in its passing awakens the once peaceful and subservient parshmen to the horror of their millennia-long enslavement by humans. While on a desperate flight to warn his family of the threat, Kaladin Stormblessed must come to grips with the fact that the newly kindled anger of the parshmen may be wholly justified.

Nestled in the mountains high above the storms, in the tower city of Urithiru, Shallan Davar investigates the wonders of the ancient stronghold of the Knights Radiant and unearths dark secrets lurking in its depths. And Dalinar realizes that his holy mission to unite his homeland of Alethkar was too narrow in scope. Unless all the nations of Roshar can put aside Dalinar’s blood-soaked past and stand together–and unless Dalinar himself can confront that past–even the restoration of the Knights Radiant will not prevent the end of civilization.


The World is Torn Open

Oathbringer starts in a world that has been torn open. A world that nobody has ever seen, and nobody quite understands anymore.

Most things are the same for our characters, but the few differences are changing things so quickly that this 1,200 page book seems so fast paced, its nearly impossible to put it down.

We follow the same characters throughout the book. It is their story, and we focus on how their actions and experiences affect and are affected by everything that is going on.

Sanderson is a master world builder. Within three books, he has made a world with so many mysteries and background plot lines, that it’s created a spiderweb in my mind of the possibilities.

Sanderson writes in a way that even though we know this series is going to take many more books to complete, we can’t help but feel the anxiety and stress that the characters are feeling. They must navigate this new world, and the stressors that come along with it.


A Series Just Beginning

The Stormlight Archive series is just beginning. We aren’t halfway done, yet I feel like these three books have created a world so much deeper than a lot of other books I read.

Oathbringer has opened the world’s doors even wider, and I can’t imagine how things will end up.

With each page, more answers were given, but at the same time, more mysteries and questions popped up.

Oathbringer is a big turning point in the story. We hit a turning point of the character’s ignorance being tested. Their beliefs and understandings of the world are either proven wrong, or are changed, and Sanderson’s writing does a great job at making it relatable and something that the readers are able to feel along with the characters.


A Deeper Experience

Oathbringer is a part of a series that is the best at world building and character arcs, in my opinion. Very few books I have read stand close to the work that Sanderson has done with this series.

Oathbringer focuses on Dalinar, the seemingly head of the Alethi forces against the end of the world. He has been deemed insane, almost from the first moment we met him.

Getting the chance to get into his mind has been one of the best choices by Sanderson.

Dalinar is the one character truly understanding what is happening, but even he doesn’t know a fraction of what is going on.

Getting inside his head and seeing the visions alongside him makes it possible to understand the world in a bigger sense than focusing on just the main characters.


Final Thoughts

Oathbringer is the third book in probably my favourite book series ever. It is so complex and build such an interesting world, that the reason I couldn’t give it five stars is because it might be getting too big.

Things can get too out there too quickly if Sanderson doesn’t focus the story a bit more. I know he has the writing capabilities to do so, but this world is getting larger and larger with each book, and it could quickly get too big for its own shoes.


What did you think of Oathbringer and the rest of the Stormlight Archive Series? Let’s chat about it in the comments or on social media.

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My Future Content

Hello past, present, and future word forgers, if you didn’t know by now, I am in the process of re-branding my blog and social media channels.

If you want a bit of an update on why that is, you can read my Updates to ‘On My Bookshelf post that I wrote last week.

I don’t want to give too specific of reasons, but basically I dislike the way my content is being viewed/not viewed and it has become a bit boring and uninspiring lately.

If you like this post, and think you’ll like any of my future content, please make sure to follow me on social media!
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So… What can you expect from me in the near future?

The goal is to have a newly designed blog and social media channels in the next few weeks. It will continue to have some bookish content, but it will also have some content that focuses on marketing tactics and the marketing world (both broad ideas and some specific ones too).

It is much more interesting to me than the bookish world’s current posting styles. I don’t read enough to post about the dozens of different books that I read because I don’t read that many books.

I read enough to post reviews and the odd extra post, but that’s about it.

Instead, I hope to help people grow their blogs by talking about different marketing ideas, practices, and strategies.

Plenty of other bloggers come up with “new” and “unique” posts that are supposed to help people grow their platforms, but they are really just the same message said over and over.

There is such little difference that I would bet a lot of money on what a blogger will talk about in a post like that and I would probably win.


I can’t say my content will be 100 per cent unique. I’m sure I will have my own repetitive content just like any other blogger, but I hope to come up with some actual helpful content that it will help people.


If you have any post ideas about books, marketing, or something in between, please feel free to share to share. I have some ideas in mind already, but I want to know what content you would like to see!